Flowering Mandevilla Plant
Botanical Name: Mandevilla hybrids
Big, trumpet-shaped flowers cover mandevilla plant from spring through fall. Scrolled flower buds open to reveal red, white or pink petals with yellow throats or all-yellow blooms.
This evergreen sub-shrub has vining stems densely covered with glossy, dark-green oval leaves.
Train your plant. Provide a trellis to support its vigorous, twining stems and to show off those glorious mandevilla flowers. Use plant ties or florist’s wire to hold each mandevilla vine in place. Tie the vines loosely so that you don’t restrict growth. You may have to re-tie your plant as it grows.
Or place it on a plant stand or hang it up. Those leafy stems and gorgeous blooms are sure to capture attention when you display them at eye level.
Mandevilla Plant Care
Let the sun shine in. Put your plant in a sunroom or by a sunny window. Moving your mandevilla outdoors for the summer will give it more blooming power. A semi-sunny spot outdoors is ideal. Just be sure to bring it back inside before the temperature drops to 55°F/13°C at night.
Repot in spring. Mandevilla is one of the few flowering plants that grow well in a large container. Move it up 1 pot size every spring as necessary. Use a pot with drainage holes to prevent root rot.
Prune it back. Unless you want a huge shrub in your home, pruning mandevilla is necessary. To control its size, prune it back in late fall — by half when necessary. Mandevilla flowers at the tips of new branches, so you’ll get more blooms this way. Pinch off spent blooms to encourage more flowers.
Yellow or dropped leaves are usually caused by overwatering or too-cold temperatures. Keep your plant warm year-round and cut back on watering.
Overwinter your plant indoors. Mandevilla is tropical, not hardy. Unless you live in a year-round warm climate, bring your plant inside for the winter. It will tolerate a minimum of about 55°F/13°C. Water sparingly in winter, but don’t allow the soil to dry out completely.
Growing mandevilla plant indoors is a little work, but worth it. You’ll be rewarded with several months of bright and bold trumpet flowers. Treat it right and you’ll enjoy your flowering mandevilla plant for many years.
Mandevilla was formerly known as Dipladenia and is sometimes still sold under that name.
You can buy mandevilla flowers in nurseries in the spring and summer or order flowers online. Choose a plant with plenty of flower buds — a sure sign of a healthy plant.
More than 100 cultivars offer beautiful varieties to choose from. Good cultivars include ‘Alice du Pont’ and ‘Magic Dream’.
Mandevilla Plants and Supplies for Sale
Mandevilla Care Tips
Height: 10 ft (3 m) or more if not pruned back.
Light: Bright light with some direct sunlight. Plants that don’t get enough light will grow tall and leggy, with few blooms.
Water: Water thoroughly and allow the top inch of soil to dry out between waterings. Put it in a pot with drainage holes to prevent soggy soil.
Humidity: Moderate. If relative humidity falls below 50%, mist the foliage and place the pot on a tray of wet pebbles.
Temperature: Average to warm 65-85°F/18-29°C
Soil: Use a fast-draining potting mix. You can use an all-purpose mix and add a little perlite.
Fertilizer: Feed every 2 weeks with a high-potassium fertilizer while plant is growing and flowering.
Propagation: Take 3 in (8 cm) stem tip cuttings in spring or early summer. Cuttings root easily in moist potting mix.
- Houseplants A-Z
Monday, September 26, 2016 Annuals, Fall, Mandevilla, Winter
Mandevilla Care in Winter
Mandevillas are some of most popular plants here at Costa Farms. It’s easy to see why: These tropicals are easy to care for, flower practically nonstop, and have lush colors. And this time of year we start to get a lot of questions about what to do with mandevilla come winter. Here are some tips.
Can I Keep My Mandevilla Outside Over Winter?
Not if you live in an area that sees frosty or freezing temperatures over winter. Tropical plants, both mounding and vining mandevilla varieties thrive in temperatures above 50F (10C). If you’re in an area that sees only a couple of dips into the 30s or 40s (between 0 and 4C), you can enjoy them outside most of the year, but be prepared to cover them or move them in your house, a garage, or shed when the temperature drops like that. If you’re in an area where the temperature stays below 50F (10C) for extended periods, your best bet is to consider mandevilla as an annual — or bring it indoors for the winter.
How Do I Bring My Mandevilla Indoors Over Winter?
If you wish to bring it in to grow as a houseplant in winter, start by cutting the plant back a bit. This will decrease the leaf loss you see inside and help prime some new growth that’s better adapted to indoor conditions. Many people give their plant a preventative treatment to help keep pests from coming inside. Popular sprays that are okay to use on a plant you’re bringing indoors include insecticidal soap and neem oil.
Get more tips for saving tropical plants before winter.
How Do I Care for My Mandevilla Over Winter?
Because mandevilla likes full sun outdoors in the summer, it’s going to do best in a high-light spot inside. If you have a large sunny window or patio door, placing your mandevilla nearby can be a good spot. Or, keep your mandevilla happy by growing it under a shop light or plant light. (By the way: You don’t need a fancy or expensive plant light; a regular old shop light works just fine!) The more light you can give your plant, the better it will do.
Water your mandevilla indoors over winter when the top inch or two of the potting mix dries to the touch. You’ll probably find your plant needs a lot less water indoors over winter than it did outdoors in summer because in lower lighting, the plants grow more slowly and, as a result, take up less water. You also don’t have the hot sun beating down on the soil or potting mix, so there’s less moisture lost to evaporation. Back when I lived in Iowa and moved my Tropic Escape vining mandevilla indoors each winter, I ended up watering it about once every 8 or 10 days. The exact frequency you’ll want to water depends on a variety of factors, though, including temperature, humidity, plant size, pot size, type of potting mix, etc.
It’s best to protect your mandevilla from hot or cold drafts during the winter months. This includes heating vents. Blasts of hot (or cold) air can cause yellow or brown foliage that makes your plant unsightly.
Should I Fertilize My Mandevilla in Winter?
Indoors over winter, you don’t need to fertilize your mandevilla. It’s best to let it take a bit of a rest, so don’t try to push lots of new growth with fertilizer. Wait until the days start to get longer in spring (March or so) before you bring out the nutrients.
Will My Plant Bloom Indoors Over Winter?
It depends on the amount of light you have. But, because you mandevilla wants to take a bit of a rest during the winter months, don’t expect to see many — if any — flowers until you bring it back outdoors in the spring.
Do Mounding and Vining Mandevillas Require Different Winter Care?
Good news: They don’t! the only difference you’ll notice is that mounding mandevillas don’t need a support, but vining mandevillas will want a trellis or other structure to stay upright. (Or let them trail from a hanging basket in front of a window!)
Bonus: Get our hibiscus winter care tips.
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Why Vine died
The thing about Vine becoming the internet’s premier tool for making short-form videos is that it happened almost completely by accident. Its founders had envisioned their tool for making 6-second clips as a way to help people capture casual moments in their lives and share them with friends. It was part of their pitch to Twitter, which bought the company for a reported $30 million in October 2012, seeing it as a near-perfect video analog to its flagship app’s short-form text posts.
And yet even before the app launched, users had taken the 6-second constraint as a creative challenge. Something about that loop — the way a Vine endlessly rewound itself after completing, like a GIF with audio — encouraged people to put the app to strange uses. “It was surprising,” said Dom Hofmann, who founded Vine with Rus Yusupov and Colin Kroll four months before Twitter bought it. “Our original beta had something like 10 or 15 people on it, and even with that small group we started to see experimentation pretty early on.”
Within weeks, it appeared that Vine probably would never become the everyday video sharing tool its founders had envisioned. Instead it became something wilder — and much more culturally interesting. “It became pretty clear as soon after we launched,” Hofmann said. “Watching the community and the tool push on each other was exciting and unreal, and almost immediately it became clear that Vine’s culture was going to shift towards creativity and experimentation.”
On Thursday, the experimentation came to an end. With its own future increasingly uncertain, Twitter said it would shut down Vine’s mobile app some time in the next few months. And while existing Vines will remain on the web, a media format that had become beloved for its versatility now appears headed the way of Betamax.
Interviews with seven former executives reveal a portrait of a company whose cultural impact far outstripped its strategic benefits to Twitter. Working a continent apart from their parent company, Vine’s small, New York-based team struggled to grow its user base or find ways to make money. While Vine once boasted a commanding lead over other social video apps, it failed to keep pace as competitors added features — something that ultimately drove its biggest stars away. The app generated more beloved memes and cultural moments than most apps with twice as many users — but Twitter’s mounting core business problems this year all but ensured it would eventually be sold off or shuttered.
Ian Padgham saw the potential in Vine — both creative and monetary — before almost anyone. As a member of Twitter’s marketing team in 2012, he was responsible for making videos that explained how the service worked. (His early film about working at Twitter is likely one of the most-watched recruiting videos ever made.) After Twitter bought Vine, he sat in on meetings with the marketing team and began to explore its potential as a creative tool.
Padgham’s first Vine was a simple time-lapse video of the view from his window at Twitter. He loved the 6-second limit, which forced him to think differently about storytelling. “It’s kind of like drawing in Microsoft Paint,” he said. “It used to be the worst app ever, but you couldn’t get distracted by the bells and whistles.”
Padgham began making Vines every day before he left for work, and they soon grew both in popularity and in ambition. He cut out 300 photo prints and spent three hours painstakingly turning them into a tribute to Eadweard Muybridge, a photographer who did pioneering work in motion pictures. He stood underneath Big Ben and recorded a time lapse of himself appearing to move the hands of the clock with his fingers, a loop that was viewed more than 5 million times. Soon brands like Sony and Airbnb were contacting Padgham asking him to make Vines on their behalf, and six months after Vine launched he quit Twitter to do it full time.
In 2013, Vine began allowing users to record clips with their phones’ front-facing cameras, and usage exploded. An ecosystem of young stars sprung up around the service, which evolved into a kind of live-action cartoon network. There was Zach King, whose eye-popping magic tricks earned him 4 million followers and more than 1.4 billion views. Or Amanda Cerny, whose physical comedy earned more than 2.2 billion views. Logan Paul, whose Vines looped more than 4 billion times, parlayed his following into a series of acting roles — while earning $200,000 to create a single Vine for a brand, according to a recent 60 Minutes report.
In a 2014 look at how video platforms were creating the next generation of celebrities, The New Yorker put Vine at the center. “A Vine’s blink-quick transience, combined with its endless looping, simultaneously squeezes time and stretches it,” Tad Friend wrote. The app generated countless memes, and grew increasingly self-referential over time, so that a single 6-second clip might reference a dozen previous hit Vines. And yet in retrospect it seems clear that 2014 was when Vine peaked. Research firm 7Park Data says 3.64 percent of all Android users opened Vine in August 2014; today that number has fallen to 0.66 percent. (Twitter never said how many people used Vine, but once claimed it had an audience of 200 million people on the web.)
Former executives say that a major competitive challenged emerged in the form of Instagram, which introduced 15-second video clips in June 2013. “Instagram video was the beginning of the end,” one former executive told me. “ didn’t move fast enough to differentiate.” Instagram courted celebrities with longer videos, eventually bumping the limit to a more flexible 60 seconds. (Vines didn’t break the 6-second barrier until earlier this year, and its extended videos never caught on.) Instagram also began promoting celebrity accounts in its popular “explore” tab, bringing them attention that Vine found difficult to match. Marketers began shifting their money away from Vine, and stars followed.
Meanwhile Snapchat, which allowed users to send each other 10-second video clips and (later) broadcast them publicly, ultimately became the casual mass-market lifecasting app that Vine’s founders had once pitched their product to Twitter as. When other platforms surged ahead, some Vine stars began negotiating to be paid to post on the service. But the talks stalled, and by May the Washington Post found that Vine users with large followings were sharing new videos much less frequently.
At the management level, Vine was rarely stable for long. Hofmann quit in 2014 to pursue a new startup. Kroll followed him out the door later that year. Twitter laid off Yusupov, who was Vine’s creative director, as part of last year’s mass layoffs. (“Don’t sell your company!”, he tweeted on Thursday.) Jason Toff took over Vine in 2014 and led it for two years before quitting this year to work on virtual reality projects at Google. Hannah Donovan became general manager in March after working at a series of music startups. Her lack of previous experience running a company led some employees I spoke with to question whether her hiring might be the beginning of the end.
Years of executive churn likely contributed to Vine’s failure to make money. For a while, brands were happy to pay Vine stars directly to make ads and share them to their millions of followers. But after Snapchat and Instagram grew into hundreds of millions of daily users, marketers’ interest in Vine dropped significantly. They had once longed for ways to grow their own followings on the app — through paid placement offerings similar to Twitter’s promoted tweets and promoted accounts.But Vine never came through with any options, in part because the founders resisted monetization from the start, sources said. It never took a cut of stars’ deals with brands, although Twitter bought a social media talent agency last year in hopes it could begin to do so indirectly.
By this year, Twitter executives were discussing ways to bring Twitter’s various video offerings together somehow, sources said. In June, the company held discussions about absorbing Vine into Twitter’s flagship app. To Vine employees, those discussions served as evidence that Twitter never valued Vine as a standalone property the way its audience did. But no Vine integration ever materialized, and this summer top Vine executives began heading for the exits. Twitter explored selling the app, according to the New York Times, but it never found a buyer.
“A couple of things plagued Vine, and it all stems from the same thing, which is a lack of unity and leadership on a vision,” said Ankur Thakkar, who was Vine’s head of editorial from 2014 until May of this year. He told me he was proud of the work the app did to highlight rising stars, including Ruth B, who earned a record deal after his team gave her a coveted “editor’s pick” award. But by the end the company was rudderless, he said. “That trickled down into all of the project teams and the things they were working on,” he said. “Vine didn’t ship anything of consequence for a year.”
The stars who grew famous on Vine continue posting their work on other platforms. But they’re no longer pushing the surprisingly elastic boundaries of the 6-second medium. “The most important of part of Vine has always been the people that are on it,” Dom Hofmann told me. “It’s also the only part that can’t be replicated. So I’m going to miss them. Even though I can and do follow some people from Vine on Instagram or Snapchat or Twitter or wherever they’ve decided to go, it just doesn’t feel the same. It’s like the band is breaking up and everyone’s going solo.”